The Art of Running a Successful Motorsport Event - Insights from an Industry Expert

“Patience is Key”: Building Resilience in Motorsport Event Management

Peter’s first piece of advice for aspiring motorsport event managers? Patience. In an industry where everyone has an opinion and where every detail counts, the ability to wait, persevere, and keep a level head is invaluable. “Everybody thinks they're an expert until they actually do it,” Peter says, reflecting on his experiences. Motorsport is a fast-paced environment, but success in event management comes from understanding that progress is often gradual. It involves mastering both the practical and relational aspects of the job – sometimes through trial and error.

When things don’t go as planned, Peter encourages new event managers not to take it personally. “You have to have a thick skin,” he insists. This resilience is crucial for withstanding the inevitable criticism, especially given the high stakes and public scrutiny that come with motorsport events. As Peter notes, “You can put countless hours in, sweat, and tears, and someone can still say, ‘I didn’t like this.’” Staying focused on the overall experience for attendees is more important than chasing perfection.

Mastering the Fundamentals: “Nail the Basics First”

The spectacle of a motorsport event is often dazzling, with sleek cars, grandstands filled with fans, and high-energy atmospheres. But according to Peter, success is grounded in a simple principle: get the basics right. “If you nail the basics, it’s hard for people to have a bad time,” he explains. Safety, logistics, accessibility, and comfort should be at the forefront of any event plan.

Peter underscores the importance of maintaining focus on attendee experience at every touchpoint. For instance, if fans have to walk long distances to access the event, or if food options are limited, those details are likely to stand out in their minds – often more than the race itself. “People won’t remember the thrilling moments of the race if they’re distracted by subpar basics like food or seating,” Peter advises. He suggests that aspiring event managers focus on creating a positive, seamless experience by taking care of necessities first before turning to larger, more ambitious event goals.

“Take it Step by Step”: Managing Expectations and Growth

Running a motorsport event successfully isn’t something that happens overnight. According to Peter, budding event managers need to avoid getting “caught up with the flashy aspects.” While it's tempting to envision transforming the event world, Peter urges a gradual approach, suggesting new managers ensure the event happens safely and smoothly before they even think about innovations or adding new elements. Once the essentials are in place, then it’s time to evaluate the remaining resources and make plans for growth.

This approach mirrors Peter’s own path in the motorsport world. He notes that he was 25 when he started working in Formula 1, which he considers a relatively late start compared to some of his peers. “I didn’t get my foot in the door right away, and that’s okay,” he reflects, adding that he learned early on not to expect immediate results. Instead, he focused on building experience and honing his skills, an approach he recommends to anyone entering the industry.

Career-Building Advice: “Be in the Right Place, and Don’t Shy Away from Volunteering”

Getting a foot in the door in motorsport is challenging, but for Peter, volunteering can be a game-changer. “In Formula E, we often have hundreds of volunteers per race,” he explains. While unpaid positions may not seem ideal, they’re opportunities to gain valuable experience and to network. Some volunteers have transitioned from unpaid roles to senior management positions within a few years. For those hoping to start their journey in motorsport event management, volunteering is not just about the work experience; it’s about being “in the right place at the right time,” as Peter puts it.

Networking also plays a critical role, but Peter emphasises the importance of a genuine, persistent approach. “You have to go beyond just a few LinkedIn messages,” he advises. Engaging consistently, showing interest, and being available when opportunities arise are all essential for carving out a space in the industry. The path may not be easy, but Peter reassures newcomers that there’s room for talent and passion.

Final Thoughts: “Patience and Perseverance Will Pay Off”

Reflecting on his journey and the advice he offers, Peter believes that while the world of motorsport events is challenging, it is equally rewarding. Success may not come immediately, but for those who love the sport, have the willingness to learn, and commit to growth, the potential is limitless. “Don’t be afraid to apply, to reach out, and to start small,” he says. With a little patience, dedication to the fundamentals, and the resilience to bounce back from setbacks, aspiring event managers can make their mark in the fast-paced world of motorsport.